Diagnosis and analysis of brand assets.
Strategy
Creation of communication, positioning, acquisition, and customer retention strategies with a special focus on the consumer experience. We take off our brand hat to start with an understanding of the market, the category and its consumer, strengthening communication roles.
What we do?
Learn about the different processes that in Sí Señor we have perfected and validated to achieve the objectives of our clients through consulting sessions and strategic support.
Initial diagnosis
Understanding of current context
Reference point
Strategy
Tenders
Initial diagnosis
I develop the diagnosis of the client’s communication assets, understanding the current state of their website, UX-UI, social networks, email marketing, Blog-SEO, guidelines and automation in order to find opportunities for improvement and insights that guide the strategic thinking.
Understanding of current context
Search for relevant cultural behaviors for the public objective. Exploration of tensions and insights that reach the client’s goal and pain. Industry and category immersion revealing business model opportunities.
Reference point
Analysis of the category for the understanding of the communication territories, digital strategy, use of digital channels and digital positioning. Search for value opportunities for differentiation in the category.
Strategy
Creation of the brand strategy through a logical ecosystem of convergence between the channels and audiences for the enrichment of the positioning, acquisition and retention of clients. Creation of validation models of digital marketing hypotheses.
Tenders
Development of tenders to obtain new business for the agency of multinational companies as the best provider of digital marketing in the products we offer. We search through these competitive processes, demonstrating our talent and improving the marks we receive.
What do you receive when contracting the services of this area?
Context understanding: industry, consumer and category.
Brand, digital and communication strategy.
Hypothesis validation models.
Case Studies
Case Studies
Seguros Falabella | Insurance Company
Strategy
We created a strategic plan that would allow the brand to adapt to the arrival of the pandemic, transform its way of operating and the way it connects with its customers. Learn about some of the insights and studies carried out to face the new normality and boost business metrics in the digital world.
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