Orion | Black Days Campaign

Content

Case

Black Days Campaign by Orión (Remington + Black+Decker)

Goals

Boost sales during this key period.

Execution

Every year, Orión runs campaigns during Black Friday, and this year, they also launched a pre-Black Friday campaign encouraging users to purchase products before the main event.

Objectives

General objective: Create social media campaigns that attract users to the brand by highlighting its benefits.
Specific objective: Write copies and captions that spark users’ interest, create a sense of need and urgency, and actively promote the product in a relatable way.

Content calendar for this campaign

Black+Decker:

Get ahead of Black Friday, November 17-23
Black Friday, November 24-26

Remington:

Get ahead of Black Friday, November 17-23
Black Friday, November 24-26

As a result of effective content creation, segmentation, and campaign execution, the campaign exceeded sales expectations for the second year in a row. The client expressed their gratitude to Si Señor Agency for their excellent work.

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