Goal
To achieve the monthly sales targets established by the client while keeping a stable investment budget.
Solution
We planned and executed funnels aimed at acquiring online consumers through the Meta Ads and Google Ads platforms. This included A/B testing strategies for different audiences and visual formats, as well as additional tactics for key shopping dates like Black Friday and Cyber Monday.
Execution
Meta Ads
We launched campaigns to build brand awareness, acquire traffic to gather users and feed the pixel, and conversion campaigns using various formats designed to drive transactions.
Google Ads
We implemented keyword-targeted search campaigns related to the brand’s categories on the website, along with performance-max campaigns segmented by interests and behaviors to expand the brand’s reach throughout the entire Google ecosystem.
Results
- Starting in May, when the strategies outlined above were put into action, the account demonstrated significant growth compared to previous months, with paid channels accounting for 47% of total revenue while maintaining the same investment budget.
We nearly increased the ROAS by 50%, finishing the year with an average of 19x.
