Invesmar | Website redesign

UX/UI/UW

Rombo si señor
invesmar-logo

Case

In 2023, we undertook the challenge of creating a website for GreenLand, a sustainable agro-industrial group dedicated to conducting business that positively impacts people, the economy, and the environment. Currently, GreenLand operates across various sectors including agriculture, industry, services, logistics, production, and trade.

Goals

  • Website with versions available in both Spanish and English.
  • Storytelling designed to evoke transparency and trust.
  • Texts developed with a focus on promoting its sustainable management.
  • Development of an informative blog.
  • Dynamic design that remains faithful to the brand.

Execution

In this project, we collaborated closely with Invesmar’s marketing team, starting with the reception of the brand brief, which addressed questions such as what messages we want to convey and what to avoid, what elements of the current website they want to retain (as the brand already had a website), how they envision the web experience, and a crucial one: who is their buyer persona?

Thanks to this, we initiated an execution plan that involved our UX Writing services, responsible for text composition; UX/UI, where these texts take graphic form; Engineering, handling both front and backend development of the site, along with our SEO service, focused on positioning the site on search engines.

Among the various actions undertaken for the brand, some standout actions include:

  • Benchmarking: Conducted an in-depth investigation into competitor websites to understand their strategies and practices.
  • Responsive design: Like all our sites, these are developed with designs that automatically detect the format, size, and layout of devices.
  • Voice and tone: If Invesmar were a person, how would this person speak? This question inspired the creation of a voice chart that encompasses the verbal style and grammar corresponding to its branding.
  • Content SEO de contenidos: As a result of keyword research, we created blog categories and content related to the most searched topics in the agro-industrial field.
  • Web development: This was developed on the WordPress CMS and featured advanced components such as Elementor Pro, JetEngine, JetElements, JetTabs, and JetSmartFilters.
  • Iterative approach: Part of our work involves iterations to optimize the experience and better meet the needs and expectations of both users and clients.

Final Outcome

If you want to delve deeper into what we did, visit https://invesmargroup.com/https://invesmargroup.com/ .

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