Case:
Our client Amitai, a company specializing in corporate ethics solutions and operating in 13 countries, requested the structuring and web design of a landing page for Integri-Line, their corporate anonymous reporting system.
Goals:
- Communication focused on data reception
- Available in English and Spanish
- Integration of various contact channels
- FAQ section according to search intents
- Enhance the brand’s visual identity
Execution
While a website and a landing page may appear similar, they possess unique characteristics that differentiate them.
A website has a homepage and internal pages, making its content more extensive. This leads to a more complex navigation structure, with various menus and links directing visitors to different sections and pages, each with its own objectives.
On the other hand, a landing page has a single objective and a clear Call To Action (CTA): to convert visitors into leads. In terms of design, its structure is simpler and lacks internal pages or menus other than the main one.
Given that Integri-Line falls into this latter category and considering the needs of both the client and the website users, our work was carried out with the support of three teams:
- UX/UI Design: For this project, we had an expert in UX Writing who established the site structure, information hierarchy, and placement of CTAs according to the specific objectives of each section. Following this, one of our UX/UI designers created high-fidelity wireframes integrating the texts with Integri-Line’s brand guidelines.
- SEO: This website, like most designed by Sí Señor Agencia, received support from the Search Engine Optimization (SEO) team. They ensured compliance with search engine standards by integrating elements such as meta descriptions, OpenGraph, sitemaps, and favicon.
- Web Engineering: Our team developed this website using JavaScript and the Content Management System (CMS), Unbounce. It’s worth noting that we finalized the delivery of this landing page with training for the Integri-Line team on how to effectively operate the CMS. This enables them to modify sections, content, and add new elements.
Final Outcome
Explore the final product of this project at https://www.integri-line.net/es/
