What did we do?
For Infometrix we developed a pillar content, it is the most important educational content on a website and works with the keyword closest to the company and its objectives. As a consequence, it is very important to rank it in the top positions in Google.
In Infometrix we accompany the digital transformation processes of your company.
“Learn about our knowledge transfer methodology”
“We adapt ourselves to the needs of each client, using different methodologies and turning advanced analytics into flexible, understandable and actionable solutions.”
UX Writing | Example
We are the strategic ally of your organization, we provide actionable solutions with artificial intelligence and machine learning, together with our multidisciplinary team with experience in the implementation of advanced analytics projects in the mass consumption and retail industries. We have a consumer centered vision, crossing data of various sources to determine the chance of leakage, the value of LTV clients, NBO models, Cross-Selling and Upselling, we also have the support of large companies in the CPG, Retail and Telcos industries, who have trusted us their most significant asset: their information, which we have transformed into actionable solutions and correct decisions.
Web development
Phase 1: Debriefing
“Centralization of the information of the brand and web work. Scope of the project, execution of commercial activity transformation, collection of information for all the executable to be delivered.”
Brief delivered by client
SEO migration review
Heuristic analysis of contents
Review of brand manual to development graph
Basic UXW analysis
Analytics analysis
Benchmarking service competitors
Benchmarking
Automation platforms
Planimetry and taxonomy.
Review of data security protocol
Audience archetype and user buyer persona construction
Technology definition
Agree on weekly derivables
Service level agreement
Phase 2: Design
User Experience. Basically, it is how a person feels when using any product or digital service your company offers.
Development of text identity for the best brand communication and cta performance
SEO diagnosis in woorank, screaming frog
Creation of content strategy from UXW: objective formulation canvas, empathy map, creation of provisional personas, story creation canvas, microcopy canvas, voice chart.
Information architecture
Wireforams
Mockups
SEO H tags
Prototyping
Basic UXW analysis
Site marking plan and actions over CTA
Phase 3: Contents
Web content refers to the textual, auditory or visual content published in your website or blog. Also, it encompasses any other creative element, for example, text, apps, images, email messages, data, electronic services, video or audio files, and more.
Keyword research elaboration.
Dimension of SEM Kw market.
Identification of words and webpage niche (Possibility of content improvement)
Text identity development for best brand communication and CTA performance
Microcopy construction: contact forms, error and confirmation messages, empty state, placeholders, buttons (CTA) 404 errors, loading times, cookies and data privacy notices.
AB testing and content testing.
Edition and style checking.
Accompaniment of text along with SEO strategies.
Creation of Mockup content.
Phase 4: Web
Methodology created to have a common language between client and supplier in the scope of a digital asset. It starts from research and in the end there is a navigable prototype in invision. Upon approval of this process, development begins.
Local GIT work enlistment
Backend Integration Planning
API consumption risk planning
Licensing review (Typographies, API, Plugins, SSL, Photographs)
Frontend development (Design-Layout) Component modularization
Responsive Platform
SEO considerations
JavaScript’s events validations
Resource optimization
Platform backend development
Backend: Database creation
Integration with automation tools
Validate, display and send data
Testing automation tools
Testing each interphase lighthouse
Test server setup (Host + Domain)
Infrastructure configuration
Integration (Domain hosting)
Database migration
Web files migration
Ht access creation and configuration
Subdomains and automation tools
Process refactoring
Content migration (video, photo, text)
Migration (Terms and conditions, policies and legal aspects)
Google tests (search consoles analytics and Data studio)
Approval to step production
Project documentation
Execution example
