Blog | Yes Sir

Learn about trends in digital marketing, SEO positioning, growth marketing, social media, inbound marketing and more.

Blog | Yes Sir

Learn about trends in digital marketing, SEO positioning, growth marketing, social media, inbound marketing and more.

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The 5 Cs of Persuasion, Congruence Theory, and Credibility (Ethos), Logic (Logos), and Emotion (Pathos)

The 5 Cs of Persuasion, Congruence Theory, and Credibility (Ethos), Logic (Logos), and Emotion (Pathos)

The concept of the “5 Cs of Persuasion” does not come from a single original...
Create viral content with the STEPPS Method

Create viral content with the STEPPS Method

For any brand, recognition is crucial, as it not only allows for greater reach and...
The best way to build a Buyer Persona

The best way to build a Buyer Persona

How well do you know your target audience? Do you know their passions or fears?...
expert-spokespersonship

How to boost your business through expert spokespersonship?

Let’s do an exercise: navigate to your preferred social media platform, look at your followers,...

Why is growth marketing the strategy that your company needs?

Growth marketing techniques allow your business to grow constantly through a scientific method and a...
5 ways of applying role-playing in digital marketing

5 ways of applying role-playing in digital marketing

What is the first thing that comes to your mind when they talk to you...
The 5 Cs of Persuasion, Congruence Theory, and Credibility (Ethos), Logic (Logos), and Emotion (Pathos)

The 5 Cs of Persuasion, Congruence Theory, and Credibility (Ethos), Logic (Logos), and Emotion (Pathos)

The concept of the “5 Cs of Persuasion” does not come from a single original...
Create viral content with the STEPPS Method

Create viral content with the STEPPS Method

For any brand, recognition is crucial, as it not only allows for greater reach and...
The best way to build a Buyer Persona

The best way to build a Buyer Persona

How well do you know your target audience? Do you know their passions or fears?...
expert-spokespersonship

How to boost your business through expert spokespersonship?

Let’s do an exercise: navigate to your preferred social media platform, look at your followers,...

Why is growth marketing the strategy that your company needs?

Growth marketing techniques allow your business to grow constantly through a scientific method and a...
5 ways of applying role-playing in digital marketing

5 ways of applying role-playing in digital marketing

What is the first thing that comes to your mind when they talk to you...
Most Popular
email-marketing

Email Marketing for Banks: Build Trust and Drive Growth

In the modern financial landscape, communication is no longer a peripheral service; it has evolved...
ecommerce-audit

Ecommerce SEO Audit: Essential Checklist for Online Stores 2026

Growing an eCommerce business today is no longer just about having great products or investing...
seo-fintech

SEO for Fintech: The Complete Strategy for Financial Companies

The fintech world moves fast. Really fast. Every week, new financial startups launch, traditional banks...
Best practices for UX experience for banks

Best practices for UX experience for banks

If there’s one thing the banking industry has learned — sometimes the hard way —...
Marketing Automation for Financial Services

Marketing Automation for Financial Services: The Definitive Guide for Fintech Startups, Insurtechs, and Digital Banks

If you work at a fintech, an insurtech, a digital bank, or you lead marketing...
seo for banks

SEO for Banks: Strategies to Increase Online Visibility

In a world where consumers compare rates, open accounts, and apply for loans without ever...
fintech marketing tactics

Top 10 Fintech Marketing Tactics in 2026

If you work in a Fintech company, you already know marketing isn’t just another item...
Storytelling

Telling Stories Through Storytelling

Picture this: you’re standing in front of an audience—whether it’s a boardroom, a LinkedIn post,...
Key Roles of a Marketing Consultant

5 Key Roles of a Digital Marketing Consultant

Digital marketing is no longer optional—it’s the strategic backbone of any business with an online...
email-marketing

Email Marketing for Banks: Build Trust and Drive Growth

In the modern financial landscape, communication is no longer a peripheral service; it has evolved...
ecommerce-audit

Ecommerce SEO Audit: Essential Checklist for Online Stores 2026

Growing an eCommerce business today is no longer just about having great products or investing...
seo-fintech

SEO for Fintech: The Complete Strategy for Financial Companies

The fintech world moves fast. Really fast. Every week, new financial startups launch, traditional banks...
Best practices for UX experience for banks

Best practices for UX experience for banks

If there’s one thing the banking industry has learned — sometimes the hard way —...
Marketing Automation for Financial Services

Marketing Automation for Financial Services: The Definitive Guide for Fintech Startups, Insurtechs, and Digital Banks

If you work at a fintech, an insurtech, a digital bank, or you lead marketing...
seo for banks

SEO for Banks: Strategies to Increase Online Visibility

In a world where consumers compare rates, open accounts, and apply for loans without ever...
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Key Roles of a Marketing Consultant

5 Key Roles of a Digital Marketing Consultant

Digital marketing is no longer optional—it’s the strategic backbone of any business with an online...
This is how you should structure your competition benchmark

This is how you should structure your competition benchmark

We are in a highly competitive world that also changes rapidly, so staying attentive to...

What is a heuristic analysis and why is it important?

What do you consider is the most important aspect of a website? Interface design is...
Best practices for UX experience for banks

Best practices for UX experience for banks

If there’s one thing the banking industry has learned — sometimes the hard way —...
estrategia-en-automatizacion

Here’s how you should structure your digital marketing automation strategy

One of the most crucial specializations within digital marketing is automation, as it enables the...

Guide to create your personal brand on LinkedIn

We are in a totally digitalized era, and proof of this is the importance of...

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