Spectrum Brands | 260% Annual Sales Growth

Paid Media

Case

The new e-commerce platforms for Remington and Black+Decker needed to boost their sales while maintaining a stable conversion rate that wouldn’t hurt the sales of their retail and e-commerce partners.

Goal

Increase the revenue for each brand’s website, targeting a conversion rate of over 0.6% in paid media.

Solution

Utilize data and positioning of both brands to drive traffic to each website through innovative formats and messaging that feature irresistible offers.

Execution

By leveraging custom audiences and databases that the brand had previously built, we generated audience signals to fuel high-performance campaigns on Google and remarketing efforts on Meta. Additionally, the creation of proprietary promotional events like Cooking Days and Beauty Days facilitated product rotation during non-seasonal periods.

Results

Black+Decker experienced a 260% growth in revenue, while Remington saw a 295% increase, reaching 865 million COP and 1.364 billion COP, respectively, in 2023.

B+D

Remington

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