Spectrum Brands | 260% Annual Sales Growth

Paid Media

Rombo si señor
Black and decker

Case

The new e-commerce platforms for Remington and Black+Decker needed to boost their sales while maintaining a stable conversion rate that wouldn’t hurt the sales of their retail and e-commerce partners.

Goal

Increase the revenue for each brand’s website, targeting a conversion rate of over 0.6% in paid media.

Solution

Utilize data and positioning of both brands to drive traffic to each website through innovative formats and messaging that feature irresistible offers.

Execution

By leveraging custom audiences and databases that the brand had previously built, we generated audience signals to fuel high-performance campaigns on Google and remarketing efforts on Meta. Additionally, the creation of proprietary promotional events like Cooking Days and Beauty Days facilitated product rotation during non-seasonal periods.

Results

Black+Decker experienced a 260% growth in revenue, while Remington saw a 295% increase, reaching 865 million COP and 1.364 billion COP, respectively, in 2023.

B+D

Remington

Success stories

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International School of Panama (ISP) | Website Redesign
Case The International School of Panama (ISP) is a non-profit international educational institution that, since 1982, has offered a rigorous, inclusive, and future-focused learning model. Its holistic...
DCR Homes | Website Creation
Case DCR Homes, founded in Florida by Daniel Cremades and Christian Ruiz, designs and builds residential homes that combine architecture, functionality, and lifestyle. Based in Miami, the...
SSR-ABR-Carmenta
Carmenta Labs | Concept Validation
Case:  Carmenta Labs is a Colombian business development firm that helps both emerging and established companies turn ideas into sustainable businesses by validating business models, developing products,...
EverChain  | Website Redesign
Case:  EverChain is a U.S.-based company that has been offering a technology platform for managing and recovering debts since 2012, ensuring regulatory compliance. They also provide consulting...
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Multimoney | How financial products relate to SEO?
Traditional banks are up against a new competitor gaining serious traction in recent years: tech-driven financial service companies. While these “neobanks” offer major perks focused on saving...
Columbia | Exponential growth through Meta and Google Ads
Goal To achieve the monthly sales targets established by the client while keeping a stable investment budget. Solution We planned and executed funnels aimed at acquiring online...

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Meet some of the brands that have worked with us and learn about some of the brands that have worked with “Yes Sir Agency” and the results they have achieved thanks to the implementation of our Growth Marketing strategies to achieve their goals.

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