Client
NexGard Colombia
Campaign
Wow Paws
Case
This strategy focuses on celebrating Father’s Day by highlighting those who take their role as responsible pet parents seriously. Even though they aren’t biological fathers, they go above and beyond to earn the title of #WowPawsfor the well-being they provide to their furry friends.
Objective
Celebrate Father’s Day by connecting unique moments as pet caregivers.
Solution
We developed a campaign that brings attention to the awkward, funny, or rarely discussed scenarios faced by male pet owners, celebrating the special experiences that only pet dads have with their unconditional love.
Execution
We launched four static images featuring messages about pet care, well-being, and nutrition, drawing comparisons to situations that #WowPaws dog dads can navigate more easily and quickly when it comes to taking care of themselves.
Results
– Reach 328.104
– Impressions: 608.864
– Engagement: 23.867
– Likes: 23.867
– Comments: 244
– Shares: 343
– Saves: 71
