Challenge
For the Multimoney brand, we proposed creating an educational blog on personal finance management, called “Financial Health.” This called for branding independent from Multimoney but still connected to its parent brand while capturing the full scope of financial health.
Solution
A brand proposal that uses Multimoney’s colors and elements but has its own, friendlier personality. The aim is to show that finances, rather than something to fear or a topic reserved for top bankers, investors, and economists, are something everyday people can and should understand.
