Mujeres en primera | Branding

Creativity

Rombo si señor
logos-mujeres-en-primera

Challenge

Mujeres en Primera is a community project that promotes female participation in non-traditional fields. Its primary goal is creating Colombia’s first all-female racing team.

However, the original branding didn’t fully capture the importance of this pioneering initiative. The challenge was to create a new image that truly represents the spirit of Mujeres en Primera.

Solution

The logo features custom-designed lettering. The base font is A4 SPEED Bold, chosen for its diagonal style that evokes speed and dynamism. It has been modified to ensure all elements work together in compact harmony.

The logo includes meaningful graphic details:

  • The “I” transforms into a “1” to visually reinforce the name’s concept.
  • The “E” ends with an arrow pointing forward, representing speed and progress.
  • A checkered flag is added as an ornamental element to balance the composition and emphasize the racing and competition theme.

Success stories

Jumpers
Somos Jumpers | Website Redesign 
Case: In 2023, we not only redesigned the website for the innovation consultancy Mindhack but also created a landing page for Somos Jumpers, their business line dedicated...
Mindhack | Website Redesign 
Case: In 2023, our UX/UI, SEO, and Web Engineering teams were tasked with redesigning the website for Mindhack, a corporate innovation consultancy dedicated to empowering high-performance teams...
Boehringer Ingelheim  | Creative Campaign, Stroke Museum
Challenge Stroke (CVA) symptoms need to be easily recognizable by everyone. While we may not be the highest-risk individuals ourselves, we should always be aware of those...
Keycode Bootcamp | Branding and creative campaign
Challenge To create a personalized brand image for the Keycode Bootcamp that effectively communicates its value in a campaign designed to attract new students. We understand that...
Manager Hero | Branding
Challenge Manager Hero is our first rebranding project, prompted by the lack of visual identity, conceptual depth, and personality in the original AI-generated logo. Our challenge was...
mujeres-en-primera
Mujeres en primera | Branding
Challenge Mujeres en Primera is a community project that promotes female participation in non-traditional fields. Its primary goal is creating Colombia’s first all-female racing team. However, the...

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