Company: Kriptos.io
Market segment: Information Technology, Cybersecurity
Region of Operation: Colombia, Ecuador, Mexico, EE.UU.
Context
We analyzed all the brand’s digital assets and used Business Intelligence (BI) to evaluate the performance of their social media channels and media campaigns. The aim was to understand conversion rates and traffic data to their website.
Pain Point
The client didn’t have enough information about the commercial activity of their digital assets and had limited insight into how well their organic content and paid campaigns were performing.
Solution
We integrated the company’s digital assets and set up a dashboard that automatically and in real-time tracked web traffic, user behavior, organic growth, and media plan performance.
Results
The client could track the performance of their social media channels and media plan, gaining insights into leads, spending, and key metrics as the strategies were implemented.
Conclusions
The client was pleased with the campaign results and the growth strategies used. They noted that this not only helped them understand their metrics but also allowed them to introduce new processes, enhance existing ones, and address areas that needed improvement.
