Company: ISP (International School of Panama)
Market segment: Education
Region of Operation: Panama
Context
We conducted Business Intelligence (BI) to evaluate their marketing strategy, growth initiatives, and media plan. Our goal was to measure website traffic, check their search engine ranking, and provide insights to optimize their campaigns within the media plan.
Pain Point
The client didn’t have enough quantitative or descriptive analysis of their strategies or how they were being executed across their digital assets.
Solution
We integrated the company’s digital assets and built a dashboard that automatically provided real-time data on web traffic, user behavior, organic growth, and media plan performance.
Results
Using BI tools, we provided a quantitative and descriptive analysis of website traffic, including data on traffic sources and how to use that information to improve their web strategy. We also analyzed their social media assets.
Conclusions
Through data analysis, we gained a deeper understanding of user behavior on the website, determining whether the audience was aware of and interested in the brand’s educational services. The growth marketing strategy also revealed the performance of both organic strategies and the media plan, including how effective the “Reach” campaign was in boosting user engagement.
