Colegio Pinares | Brand performance actions for new parents and expecting mothers to stimulate brand consideration

Paid Media

Case

Colegio Pinares Alto Verde is an educational institution based in Medellín. Its educational approach focuses on fostering global and inclusive thinking, promoting a learning process that connects knowledge, talents, and the commitment to doing things right as a life mission.

Goal

To promote the institution as a suitable place for young children to start their education, considering the research and analysis that modern parents conduct before making a decision.

Solution

By using monitoring tools and tracking actions on Pinares’ platforms, we gained a clear understanding of the journey and characteristics of families who are likely to enroll in the institution.

Results

Reached over one million unique users.
Influenced the consideration of more than ten thousand individuals.
Achieved over 290 attributable leads.

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