Case
Colegio Pinares Alto Verde is an educational institution based in Medellín. Its educational approach focuses on fostering global and inclusive thinking, promoting a learning process that connects knowledge, talents, and the commitment to doing things right as a life mission.
Goal
To promote the institution as a suitable place for young children to start their education, considering the research and analysis that modern parents conduct before making a decision.
Solution
By using monitoring tools and tracking actions on Pinares’ platforms, we gained a clear understanding of the journey and characteristics of families who are likely to enroll in the institution.
Results
- Reached over one million unique users.
- Influenced the consideration of more than ten thousand individuals.
- Achieved over 290 attributable leads.