Case
AmayaClinic® is a comprehensive plastic surgery clinic based in Bogotá, recognized nationally and internationally. Founded by Dr. Felipe Amaya a renowned plastic surgeon and Scientific Director of AmayaClinic® and BodyInstitute®, it stands out for its innovative, personalized approach to patient care.
In 2024, Amaya Clinic® set out to transform its website’s look and content, aligning it with the Luxury Health Service seal of quality that defines Dr. Felipe Amaya and his team..
Goals
- Showcase the expertise and professionalism of Dr. Felipe and his team, building trust and confidence for decision-making directly from the website.
- Ensure consistency and graphic unity across a website with more than 30 screens.
- Provide clear, detailed information about surgical procedures, guaranteeing transparency.
- Encourage users to complete the digital pre-assessment throughout multiple touchpoints on the site.
- Deliver an innovative UX/UI experience rooted in luxury and technology, avoiding conventional aesthetics typical of most clinics.
Execution
For this project, our multidisciplinary team, including specialists in UX Writing and SEO, UX/UI Design, and Web Engineering, worked collaboratively to ensure the site was not only functional and visually appealing but also optimized for user needs and AmayaClinic®’s business objectives.
- UX Writing: The new site was designed to improve user experience, making navigation intuitive and ensuring quick access to relevant information and FAQs. Key implementations included:
- Procedure-based structure: An organized layout was developed, allowing users to easily find detailed information about each treatment unit and specific procedures offered by the clinic. This optimizes navigation, reduces search time, and provides direct access to areas of interest.
- FAQs: A concise, SEO-optimized FAQ section that improves search engine visibility, provides quick access to information, and enhances both user experience and web positioning.
- Pre-assessment link cards: Direct-access cards guiding users to the digital pre-assessment tool, streamlining the evaluation process and increasing visitor-to-patient conversion.
- UX/UI Design: Our design team worked hand-in-hand with the client’s graphic team to create a distinctive, premium digital experience. Highlights include:
- Visuals and color palette: A subtle design approach was chosen, helping users focus on essential content while conveying a sense of softness and care. Discreet graphic elements reinforced the brand’s commitment to safety and trust.
- Usability principles: Preserving brand identity while ensuring usability standards was a priority. We emphasized clarity, avoiding unnecessary icons or gradients that could reduce readability.
- Photography management: The design emphasized human beauty, selecting images that highlighted continuous body shapes, making aesthetics a central element of the site’s visual experience.
- Web Development: The website was developed directly in WordPress and Elementor, with actions aimed at providing dynamism and interactivity:
- Functionality programming and optimization: Custom coding in HTML, CSS, JavaScript, and jQuery delivered a fast, interactive site optimized for both desktop and mobile, enhancing user experience.
- Automation integration: The digital pre-assessment process was a key feature. An interactive form was implemented and integrated with an automation system to streamline data collection and management. Collaboration with the Automation team ensured a seamless, efficient experience for both users and internal operations.
- Blog creation: A strategic blog structure was designed and optimized following SEO best practices to drive visibility, relevance, and authority.
Final Results
At www.amayaclinic.co, you won’t just find a website—you’ll discover the result of months of planning, testing, and iteration brought together to create a premium digital experience unlike any other.
