Case

Addi is a leading Colombian fintech that specializes in digital credit and installment-based purchases. Its mission is to make financing fast and simple—especially for people without a traditional credit history or those looking for more flexible alternatives.

To strengthen its digital presence, we created three landing pages designed around user shopping behavior for three core products, while also leveraging related SEO searches. The objective was clear: optimize media spend and maximize performance.

Goals

Build an optimized landing page to capture searches related to buying computers in installments.
Design a landing page for users interested in financing cell phones.
Develop a landing page tailored to purchase intent for iPhones on installments.
Maintain a consistent structure across the three landings, using differentiated keywords and original wording to ensure authenticity and avoid duplication risks in Google.

Execution

For this project, our SEO and UX teams—covering both copy and design—focused on meeting the client’s core expectation: positioning the brand as the top, most relevant choice when users search for how to buy or finance the most in-demand products.

Our approach centered on:

SEO actions

Conducting in-depth keyword research to understand user search behavior and organically integrating these keywords into each title and section of the landing pages.

Applying this strategy across recurring sections such as the step-by-step purchase guide, terms of use, and FAQs, ensuring the writing remained natural and user-friendly.

Addressing different levels of search intent, from information seekers, to those comparing options, to users ready to purchase.

UX/UI Actions

Based on the defined guidelines, the UX Writing team developed a flexible text framework that could be adapted across all three landing pages. This allowed us to establish a standardized structure while also reducing production time. The framework incorporated clear, strategically prioritized keywords into headings (H1, H2, H3), maintaining a logical flow aligned with user expectations at each stage of their journey.

On the design side, we implemented a modular system that made it easier to organize content and strategically combine colors, images, and layouts. Everything was created in line with Addi’s brand guidelines, ensuring visual consistency with the main website, social media, and digital ads.

This integrated approach ensured that the user experience was clear and consistent, while also being engaging and aligned with the project’s positioning goals.