Case
A3Sec is a Colombian cybersecurity company specializing in securing digital assets. They approached Sí Señor Agency for the creation of an informative landing page to collect leads for a specific event.
Goals
- Contact form and thank-you page.
- Introduction to A3Sec.
- Overview of all services.
- Link to the official website.
- Consistency with the brand’s visual identity.
Execution
The primary goal of a landing page is to attract users and convert them into potential customers through contact forms. For this reason, landing pages are typically concise, informative, and feature strong Calls To Action (CTAs).
For this occasion, we structured a landing page with seven hierarchical sections:
- Menu
- Title
- About the Brand
- Service Presentation
- Information Card
- Contact Form
- Footer
Based on this information structure and understanding the client’s primary needs, this project was executed with the support of three professionals:
- UX Writer: Responsible for ensuring a positive and effective user experience by using clear, understandable, and concise messaging, including the text and placement of buttons containing specific actions or Call To Actions.
All of this is done coherently with the brand’s established voice and tone.
- UX/UI Designer: Their role involves creating a structure that combines functionality and aesthetics. They adhere to optimal UX design parameters by creating wireframes that ensure the landing page’s navigation and understanding.
This includes defining graphic elements and visual hierarchy, as well as selecting colors, typography, images, and other visual elements for the respective prototypes based on UI design principles.
- Full Stack Developer: A web development professional specializing in frontend interface development, responsible for implementing HTML and CSS to bring the wireframes created by the UX/UI Designer to life. Their tasks include ensuring site interactivity and responsiveness across various devices and screen sizes. Additionally, they handle backend development, utilizing necessary technologies and software layers to manage data and forms, and integrating APIs and external services.
Final Outcome
Explore the final product of this project at https://www.a3sec.com/empresa-ciberseguridad
