Case
APS (Agri-Placement Services) is a U.S.-based recruitment and placement agency specializing in connecting agribusinesses, farms, and producers with skilled workers—both temporary and permanent. In some cases, they also support visa or work permit processes for foreign workers in the agricultural sector.
At Yes Sir, we’ve been working on a cross-channel strategy involving SEO, paid media, and web. As part of this strategy, we developed a dedicated lead-generation landing page built with SEO best practices in mind (such as keyword optimization), strong usability standards, and full alignment with the brand’s visual identity and tone.
Since the current tactic focuses more on employers than on job seekers, the page was designed with a more direct and targeted approach for this specific audience.
| Why a dedicated landing page for paid media campaigns?Because it’s a single-page experience created to drive specific, time-bound objectives. Its short and to-the-point structure, with minimal scrolling, is designed to boost conversions and keep the focus on the primary call to action. |
Goals
- Ensure the entire development aligns with the brand guidelines, respecting typography, color palette, and visual standards.
- Build a scalable MVP that’s ready to evolve over time.
- Connect CTAs to contact channels like Calendly and forms to drive conversions.
- Create a dynamic experience between sections through engaging visuals and imagery.
- Clearly communicate what the brand does and, through concrete examples, highlight its impact and the results it can deliver.
Execution
We developed this project based on the brand’s style guide and solution-oriented, inspiring content. The result was a modular one-page MVP designed to scale over time — a flexible structure that can easily evolve into a more robust website with additional sections and greater depth, while maintaining brand consistency throughout.
Actions Taken
- We started by gaining a deep understanding of Agri-Placement Services identifying what their clients value most, which aspects of their communication weren’t working, and how they wanted to shape their digital identity.
- This analysis was key, since the new landing page would set the foundation for the future redesign of the main website. We also evaluated their use of color, image style, sector-specific (and non-sector) terminology, and a carefully selected set of keywords focused on recruitment.
- At the heart of any landing page is its form — the primary tool for capturing valuable information and turning visitors into qualified leads. With that in mind, we built a structure around strategic sections like About Us, Industries, Benefits, and Key Differentiators.
- The result was a 6-scroll landing page designed to present information in a clear and organic way. Every microcopy element was crafted with UX Writing principles to guide the user seamlessly. The UX/UI design prioritized clear hierarchies, visible calls to action, and intuitive navigation, ensuring a smooth, consistent, and engaging user experience — fully aligned with the project’s goals.
Final Results
Discover the interactions and content we developed with a user-centered design approach at https://agriplacement.com/reliable-employees/
