Company: Dentix
Market segment: Oral Health
Region of Operation: Colombia
Context
We used social listening to help the client understand which dental services and procedures were most talked about on social media. We also provided an overview of brand perception and the brand health index. At the same time, we performed a BI analysis on their digital assets, including GA4, organic Facebook data, and their planned media strategy.
Pain Point
The client didn’t have clear, quantified data on which dental health and cosmetic procedures were most popular on social media. They also lacked a solid understanding of how the brand was perceived by both users and non-users. On top of that, they had no insights into the performance of their digital assets or an analysis of their social media community’s behavior and the effectiveness of their paid campaigns.
Solution
We started by creating a dashboard and running a social listening analysis to collect the necessary data and key insights on the most in-demand cosmetic procedures. At the same time, we integrated the digital assets to analyze social media performance and its impact, allowing the cross-functional teams to carry out both the social media and paid media plans.
Results
After collecting performance data and making adjustments to the organic assets and paid campaigns on platforms like Meta, Google, and LinkedIn, the client was able to evaluate the effectiveness and reach of their efforts, identifying areas for optimization. This allowed the company to improve processes and implement growth strategies.
Conclusions
The analyses helped the client identify which products to prioritize and offer their services more effectively. They were also able to track and refine their growth strategies, boosting community engagement and improving brand perception among both current and potential customers.
