Verticals
Convertion
Seeks to impact the brand’s hottest audiences and/or users in order to achieve a conversion from the brand’s different sales media.
Brand
Seeks to impact users and/or new audiences that can become or retain loyalty as new brand advocates and/or buyers.
Education
Seeks to impact users and/or customers with valuable content, educating the audience in favor of the brand, with the objective of building customer loyalty.
Regional
Seeks to impact users and/or customers with relevant content for each of the branches and/or cities where the brand is present.
Media Scalability
MEANS PAID LEVEL 1
Fully measurable media, which do not involve a high level of complexity, contribute directly to the brand’s objectives and are the basis for constant and dynamic results in a digital performance strategy.
MEANS PAID LEVEL 2
Media that complement and increase the performance of digital initiatives, are platforms with a slightly higher level of complexity and that involve not only improving results but also finding unexplored alternatives for the brand: artificial intelligence – dynamic ads – micro influence platforms
Google Ads
Focused as the backbone of the brand’s paid strategy, Google Ads is the channel with the main flow of investment and thus the channel with the best conversion performance, being SEM the means for the development of the brand’s paid strategy and the pillar of digital sales.
Medias – SEM – GDN – YT
Objectives:
- Traffic Web
- Conversion
- Trueview
- Reach
Social Ads
Main part of the brand’s paid media strategy and the main pillar of Viajes Falabella’s brand awareness discovery environment, focused mainly on engagement, reach and traffic campaigns.
Medias – FB + IG
Objectives:
- Traffic Web
- Conversion
- Engagement
- Reach
- Leads
Other Media
Main part of the brand’s paid media strategy and the main pillar of Viajes Falabella’s brand awareness discovery environment, focused mainly on engagement, reach and traffic campaigns.
Media – Mobile Ads – Programmatic – On Native
Objectives:
- Traffic Web
- Reach
- Traffic Store
