ISP Panama | Open House January 2024

Content

Case

Open House January 2024

Goals

Generate sign-ups from families interested in ISP.

Execution

Every month, the International School hosts an open house event to welcome families considering enrolling their children.

Objectives

General objective: Design social media campaigns that draw users in by highlighting ISP’s educational approach.
Specific objective: Write copies and captions that spark interest and curiosity about ISP’s teaching methods.

Content strategy for this campaign:

Reach:

Traffic:

Form:

Results

Seventy-four families registered for the Open House, with a 24% attendance rate, which the client described as “VERY successful.” The attendance goal for the next Open House is 24 families, requiring a target of 96 registrations.

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